معرفی
Robert Watts is a Lecturer in TV & Creative Industries at the University of Manchester, specializing in transmedia storytelling, global television aesthetics, and media economics. His research critically examines the intersection of cultural narratives, audience engagement, and industrial strategies in contemporary media.
He holds a PhD in Transnational Television Aesthetics from the University of Manchester, supervised by David Butler and Felix Chan. His work explores how national cultural products adapt to global platforms, particularly through binge-consumption trends and transmedia frameworks.
Recent publications analyze WWE’s transmedia strategies, HBO’s narrative reinventions, and the economic dynamics of fan communities. His research bridges academic discourse with industry practices, offering insights into the evolving landscape of creative industries.
