معرفی
Andy Ross is a Lecturer in Art at Teesside University's School of Arts and Creative Industries, specializing in transmedia storytelling and audience engagement strategies. His research explores the intersection of cultural heritage and narrative development across media platforms.
- PhD in Arts and Social Sciences (Northumbria University, 2022)
- MA in Professional Television Production (Teesside University, 2010)
Research interests focus on:
- Transmedia narrative frameworks
- Franchise development and legacy management
- Interactive audience engagement models
- Remediation in cultural heritage contexts
- Creative industries practices
Recent publications examine transmedia phenomena in DC Comics, LEGO adaptations, and music-film crossovers, with keywords spanning media studies, performance analysis, and brand licensing.
Scientific awards:
- Royal Television Society Commendation
Ross actively supervises PhD students and collaborates with cultural institutions to explore narrative-driven heritage preservation strategies. His work bridges academic research and industry practice through transmedia storytelling experiments.
