معرفی
Dr. Robert Thomas is a Lecturer in Marketing and Strategy at Cardiff Business School, Cardiff University, holding Fellowships with the Chartered Institute of Marketing (FCIM), the Royal Society for the Encouragement of Arts, Manufactures and Commerce (FRSA), and the Higher Education Academy (FHEA). His academic career spans teaching, research, and professional engagement in marketing disciplines.
Dr. Thomas earned his PhD in Marketing from the University of Glamorgan in November 2011, an MSc in Management (with Distinction) in June 2005, and a Bachelor of Theology from the University of Wales, Aberystwyth in June 1996.
His research spans multiple disciplines with current focus areas including brand management, online behavior, Generation Alpha consumers, sustainable business practices, moral blindness, and thanatourism. His work explores the intersection of consumer behavior, ethics, and marketing strategy, with particular attention to dark tourism, ethical consumption, and social enterprises. He examines how consumers engage with brands across different contexts, including youth marketing, football fandom, and death-related consumption practices.
Dr. Thomas's recent publications demonstrate a clear trajectory toward ethical considerations in marketing and consumer behavior. His work increasingly focuses on moral blindness, thanatourism, and sustainable business practices. He has conducted extensive research on dark tourism sites, Holocaust memorials, and moral reasoning in consumer contexts. His scholarship shows a growing interest in political dimensions of consumer culture, particularly in sports contexts like football clubs with political identities. The research often employs qualitative methodologies to explore complex ethical dilemmas in contemporary marketing.
Dr. Thomas has received several professional recognitions including:
- Best Academic Paper prize at the Academy of Marketing Conference 2017
- Journal of Product and Brand Management: Reviewer of the Year 2015
- Sage Product of the Year Nominee 2020 for 'Find The Theme in Your Data: Little Quick Fix'
While specific grant information isn't detailed in the provided text, Dr. Thomas has been involved in developing the Government's 'Help to Grow: Management' scheme, which supports small and medium-sized businesses. As an Associate Editor for the Journal of Strategic Marketing and editorial board member for the Journal of Product and Brand Management, he contributes significantly to scholarly discourse. His professional engagements include numerous speaking engagements at TEDx events and industry conferences.
Dr. Thomas collaborates extensively with colleagues including Dr. Gareth White, Dr. Adam Samuel, and Dr. Kathryn Daunt on research projects spanning sustainability, moral blindness, and consumer behavior. He is actively involved in the Cardiff Business School research community and participates in international marketing conferences, particularly the Academy of Marketing Conference series. His work often involves interdisciplinary collaboration across marketing, ethics, and social sciences.
