معرفی
Thomas Allard is an Associate Professor of Marketing at the Lee Kong Chian School of Business, Singapore Management University. He holds a Ph.D. in Marketing from the University of British Columbia, alongside M.Sc. and B.A. degrees in Marketing from HEC Montréal (both with Great Distinction). His research focuses on behavioral pricing, marketplace morality, consumer emotions, and judgment/decision-making. Current research areas include digital transformation, sustainable business strategies, and brand ethics in politically charged markets.
Education:
- Ph.D. in Marketing, University of British Columbia (2016)
- M.Sc. in Marketing, HEC Montréal (2007)
- B.A. in Business Administration, HEC Montréal (2005)
Key research interests involve understanding how consumers perceive ethical branding, react to marketplace transgressions, and process pricing information. His work bridges behavioral economics and marketing strategy, often addressing real-world challenges in retail, sustainability, and social media.
Recent publications highlight topics like political consumerism, pricing fairness, and the paradoxical effects of negative reviews. These studies emphasize the societal implications of marketing decisions, particularly in areas like environmental differentiation and digital platform strategies.
Scientific Awards: No explicit awards mentioned, though his work has been published in top-tier journals like Journal of Marketing and Journal of Consumer Research.
Advising & Grants: His research has been funded through institutional grants, though specific student advising details are not provided. He collaborates extensively with industry partners on applied marketing challenges.
Labs/Teams: Engaged with the school’s research centers focusing on digital transformation and sustainable business practices, contributing to cross-disciplinary initiatives.
