معرفی
Sihem Taboubi is a Professor in the Department of Marketing at HEC Montréal, holding roles as Director of the M.Sc. program and a member of the Group for Research in Decision Analysis (GERAD). She earned her M.Sc. and Ph.D. in Management and Administration from HEC Montréal.
Her expertise spans marketing models, marketing research, channel management, and promotional strategies. Research interests include pricing dynamics, consumer behavior in digital contexts, and game-theoretic approaches to channel coordination.
Recent work focuses on price priming effects in online ads, pricing strategies for contingent products, and incentive mechanisms in dynamic marketing channels. She has supervised multiple graduate students, including PhD candidate Hamid Shaker and MSc thesis author Marie-Ève Larivière.
Notable publications include contributions to International Journal of Electronic Commerce and Central European Journal of Operations Research, alongside co-editing Games in Management Science: Essays in Honor of Georges Zaccour (Springer, 2020).
