Robert Hoffmann

Robert Hoffmann is a Professor of Behavioural Economics at the University of Tasmania's Tasmanian School of Business and Economics. He holds a PhD in Economics from the University of East Anglia (1996) and has held academic positions at institutions including the University of Nottingham (1997–2014), University of Nottingham Ningbo China (2010–2012), and RMIT University (2014–2022). His research focuses on cultural impacts on decision-making, experimental economics, and the application of behavioral insights to public policy and social issues. Hoffmann has led research centers such as the International Centre for Behavioural Business Research and the RMIT Behavioural Business Lab, and served in leadership roles like Deputy Director of the Nottingham University Business School Malaysia Campus.

Educational Background: BSc (Economics & Sociology) from the University of Surrey (1991), MA (Economics) from the University of East Anglia (1992), and PhD (Economics) from the University of East Anglia (1996).

Research Interests: Behavioral economics, experimental economics, cultural heterogeneity, decision-making in social contexts, and the effects of religion and identity on economic behavior. His work explores how cultural, psychological, and institutional factors shape individual and collective actions, with applications to charity, military recruitment, and policy design.

Key Contributions: Hoffmann has contributed to understanding white savior perceptions in charity, generational shifts in military recruitment, and the methodology of behavioral economics. He has collaborated on studies in Indonesia, China, and Australia, addressing topics such as conflict dynamics, gender roles, and virtual world behavior. His research emphasizes bridging theoretical frameworks with real-world behavioral observations to inform effective policy and organizational strategies.