معرفی
Robert E. Morgan is the Sir Julian Hodge Chair and Professor of Marketing & Strategy at Cardiff Business School, Cardiff University, UK. He holds a PhD in global market entry strategy from Cardiff University, with post-doctoral training at INSEAD and the Rock Center for Entrepreneurship, Harvard Business School. His research focuses on firm capabilities, innovation, and strategic marketing, with over 200 publications in journals like Strategic Management Journal, Journal of Management Studies, and Journal of International Marketing. He has authored the best-selling textbook Strategic Management: Competitiveness & Globalization, recognized by the Chartered Management Institute.
He serves on editorial boards for seven international journals, including former Editor of International Marketing Review. Professional memberships include the Strategic Management Society, American Marketing Association, and Academy of Marketing Science. He has held senior administrative roles such as Associate Dean, Department Chairman, and Chartered Institute of Marketing Senate member.
Key awards include Fellowship of the Higher Education Academy and textbook accolades. His work bridges academic research with practical applications in global strategy and entrepreneurship.
