Robert Azman

Robert Azman is an Adjunct Professor at the University of Minnesota's Carlson School of Management, where he teaches Global and Service Operations Strategy and Management at both undergraduate and MBA levels. He also serves as a Senior Lecturer in Executive Education programs at Rutgers University and the University of St. Thomas Opus School of Business. His expertise bridges academic principles with real-world experience in customer experience (CX) design and execution, gained through leadership roles at companies like Carlson Wagonlit Travel, Avtex Consulting Solutions, Thomson Reuters, Ceridian, and Deluxe Corporation.

• Adjunct Professor, Supply Chain and Operations Management, University of Minnesota
• Senior Lecturer, Executive Education, Rutgers University
• Guest Lecturer, MBA Program, University of St. Thomas

Bob Azman's research and teaching interests center on customer experience design, service operations, and supply chain management. He specializes in developing strategies to enhance CX and service operations across global organizations, with a focus on aligning academic frameworks with practical implementation in industries such as travel, finance, and technology.

His professional background includes executive leadership roles in global customer service and technical support organizations, spanning regions like the United States, Canada, Latin America, the Philippines, India, South America, Australia, Japan, and Europe. He also founded Innovative CX Solutions, a consulting firm dedicated to CX design, execution, and talent development.

He earned both his MBA and bachelor's degrees from the University of St. Thomas in St. Paul, MN, and remains an active speaker at industry forums, where his interactive approach and integration of academic concepts with real-life experiences are highly rated.