Robbie Millar

Robbie Millar is a Lecturer at Sheffield Hallam University (SHU), affiliated with the School of Sport and Physical Activity within the College of Health, Wellbeing and Life Sciences. He specializes in teaching finance and economics modules across undergraduate and postgraduate Sport Business Management programs. His research focuses on the financial dynamics of sports, particularly cricket, and the economic impacts of major events like The Open Championship, Ryder Cup, and Tokyo 2020 Olympics. Millar leads the Sport Industry Research Centre’s event impact evaluation projects and has collaborated with high-profile clients such as UK Sport, the R&A, and the All England Lawn Tennis Club.

Millar’s academic progression includes starting as a Casual Researcher at SHU in 2011, graduating with a first-class degree, and becoming a full-time researcher in 2014 before advancing to Lecturer. His work emphasizes organizational resilience in sports during crises, such as cricket clubs’ survival during the pandemic. He has supervised 65 student dissertations and provided research opportunities to over 35 students since 2017.

His research portfolio spans topics like competitive balance in UEFA Champions League, spectatorship’s impact on wellbeing, and community-driven CSR initiatives in football. He regularly presents at international conferences (EASM, SMAANZ, NASSM) and engages with media on cricket’s financial landscape.

Millar’s advisory work includes evaluating economic impacts for major events and managing field research teams for clients like Ryder Cup Europe. His interdisciplinary approach bridges sport business theory with real-world applications, contributing to both academic discourse and industry practice.