Ro'i Zultan

Ro'i Zultan is an Associate Professor in the Department of Economics at Ben-Gurion University of the Negev (BGU), where he directs the Negev Experimental Economics Laboratory. He is also a member of the Center for Decision Making and Economic Psychology, an associate editor at Journal of Judgment and Decision Making, and part of the Economic Science Association's executive committee. His research bridges experimental economics, cognitive psychology, and behavioral economics, focusing on group dynamics, market design, ethical decision-making, and game theory applications.

Key research themes include social image effects in behavior, intergroup cooperation, experimental methodology in policy analysis, and the impact of incentives on labor markets. Zultan’s work employs controlled laboratory experiments and field studies to explore how individuals and groups behave under varying informational and institutional conditions. His recent studies examine observer identity influences on normative behavior, wage subsidy efficacy, and the role of social identity in conflict resolution.

His contributions span over 40 peer-reviewed articles in top journals such as Games and Economic Behavior, Management Science, and Journal of Economic Behavior & Organization. Though no specific awards are mentioned, his prolific publication record and editorial roles highlight his scholarly impact. Zultan advises on experimental design and policy applications, with ongoing projects exploring CSR signaling mechanisms, quantitative monitoring effects in labor, and feedback dynamics in financial markets.