Rika Fleck

Prof. Dr. Rika Fleck serves as a Professor at the Faculty of Media, Mittweida University of Applied Sciences, where she teaches across Media Management, Media Technology, and Global Communication programs. Her core courses include Dramaturgy and Narration, Interactive Storytelling, Field Production, and AI-based generation of digital learning content, alongside Visual Communication for Psychology students.

Her research centers on AI-driven educational media production, with emphasis on interactive storytelling, digital knowledge transfer, and Generation Z learning behaviors. Fleck investigates how audiovisual design, journalistic techniques, and didactic structures impact learning motivation and success in teaching videos, bridging media psychology with educational technology.

Analysis of her 2024-2005 publications reveals progressive specialization in AI-enhanced learning content, evolving from foundational TV/media theory (2005-2008) through explanatory videos (2017-2019) to current AI-generation frameworks. Key thematic threads include digital transformation in education, media representation of gender/culture, and adaptive learning systems for digital natives.

Fleck currently leads the EFRE-funded "Speed Learning" project (2024-2026) with Sächsische Aufbaubank, collaborating with Prof. Dirk Labudde and chemmedia AG to develop AI tools that streamline digital teaching content creation. While specific advisees aren't documented, her curriculum development and project supervision indicate active student mentorship in media production labs.