معرفی
Rickard Andersson is an Associate Senior Lecturer at the Department of Communication, Lund University, specializing in strategic communication. He holds a PhD in Media and Communication Studies (2020) and actively contributes to research on internal communication, employee engagement, and value creation in organizational contexts.
- Research Focus: Strategic communication, organizational processes, and the role of communication in building trust and identity.
- Projects: CoPI for "Role-playing as an alternative form of organisation" (2024–2025); researcher for "KOO: Communicative Public Organizations" (2020–2022); PI for "COP: Kommunikativa organisationer" (2014–2018).
- Activities: Keynote speaker at the German Communication Association's PR division, presenter at conferences including Euprera Congress, and peer reviewer for academic journals.
Recent Research Trends: His 2025–2024 publications explore AI implementation in public relations, coworker voice on social media, value creation frameworks, and the intersection of communication and organizational identity. Earlier work emphasizes digital communication, ethical considerations, and the theorization of practical PR knowledge.
Scientific Awards: Recipient of the Best Paper Award (2024), Karen Russell Award (2024), and the Lund University Best Master Thesis Award in Strategic Communication (2015).
