Reinhold Fuhrberg

Prof. Dr. Reinhold Fuhrberg serves as Professor of Communication Management with a focus on Public Relations at the Faculty of Management, Culture and Technology, Osnabrück University of Applied Sciences, Lingen campus. His academic career spans over three decades with significant contributions to communication theory and practice.

• PhD in Communication Sciences
• Studied Public Relations, German Studies, and Economics at universities in Salzburg, Mainz, and Berlin (1981-1987)
• Extensive professional experience in PR consulting and academic teaching

Professor Fuhrberg's research focuses on strategic communication, organizational communication, and public participation processes, particularly in infrastructure projects. His work bridges theoretical frameworks with practical applications in political communication, risk management, and behavioral economics. He has made significant contributions to understanding agency-client relationships in communication services and the ethical implications of behavioral economics in public communication.

His recent publications reveal a strong emphasis on infrastructure project communication, particularly analyzing public participation in energy grid expansion projects. The research demonstrates expertise in coorientation theory, conflict communication, and justice perceptions in participatory processes. His work increasingly integrates behavioral economics concepts like nudging into communication management frameworks.

Professor Fuhrberg has held significant professional roles including membership in the DPRG federal board (1997-2000), chairing the certification commission of DPRG/PZOK (2000-2016), and serving on the jury for the Albert-Oeckl junior award (2000-2012).

He leads the research project 'Net Future Niedersachsen' analyzing citizen participation in power grid expansion in Lower Saxony (2014-2019). His teaching portfolio includes Strategic Communication, Communication Controlling, External Communication Consulting, and Crisis/Conflict Communication. Professor Fuhrberg maintains strong connections with professional practice through ongoing consulting work in political communication, tourism, and transportation sectors.