Rashelle Hayes

Rashelle Hayes is an Adjunct Associate Professor at the T.H. Chan School of Medicine, UMass Chan Medical School, within the Department of Population and Quantitative Health Sciences. Her career focuses on tobacco control, behavioral interventions, and health communication.

• Education: PhD in Clinical Psychology, MS in Clinical Psychology, BS in Psychology
• Key Research Areas: Smoking cessation for underserved populations, tobacco regulatory science, health communication, training healthcare providers, and behavioral counseling

Her recent publications emphasize tobacco use patterns, regulatory policies, and environmental determinants of smoking behavior. She has contributed to understanding:

• Impact of marketing exposure on rural adolescents
• Neighborhood deprivation effects on tobacco retail
• Point-of-sale dynamics in vape shops
• Implementation of tobacco treatment programs

Hayes has participated in multiple NIH-funded studies as PI or Co-Investigator, including the development of the Quantitative Subtle Gender Bias Index and interventions for nondaily smokers. She specializes in mixed-methods research and clinical training program evaluation.