Raquel Piqueras Navarro

Raquel Piqueras Navarro is an Associate Professor at the Department of Audiovisual Communication and Advertising within the Faculty of Humanities and Communication Sciences at CEU Cardenal Herrera University. She serves as an internship coordinator for multiple degree programs, including the Advertising and Public Relations Degree, and has over 20 years of professional experience in communication, marketing, and advertising.

• PhD Cum Laude in Social Communication Program
• Internship coordinator for various double degrees (e.g., Journalism + Public Relations, Audiovisual Communication + Public Relations)
• Member of IIACO Research Group (CIGE/2022/134) and Interuniversity Chair of Audiovisual Culture

Her research focuses include:

• Creative communication strategies and strategic communication planning
• Advertainment, branded content, and multimedia formats
• Transmedia commercial campaigns and digital dissemination tools
• Corporate identity management, institutional relations, and e-communications

She has contributed to R&D&I projects such as 'Role and impact of artificial intelligence in the production, distribution and analysis of communication content' (Generalitat Valenciana funding) and the preparation of the Audiovisual Report of the Valencian Community 2024.