María Puchalt López

María Puchalt López is an Associate Professor at the Department of Audiovisual Communication and Advertising at CEU Cardenal Herrera University. She teaches in undergraduate programs such as Audiovisual Communication, Journalism, and Advertising & Public Relations, and coordinates the Master's Degree in Communication and Digital Branding. Additionally, she contributes to the European Master's in Public Relations (MARPE) and the Expert Diploma in Marketing, Management & Sales.

Her professional roles include Project Manager at the CEU Digital Communication Service, where she managed web design, SEO/SEM, and institutional advertising campaigns. She is a member of the Beyond the Line Observatory and the Organizing Committee of Proyecta, an audiovisual creation competition. Awards include an Honorable Mention for her work on a corporate website project.

Research focuses on digital communication models, gender representation in media, and political communication. She participates in multiple research groups analyzing topics like social media strategies, drug prevention campaigns, and transparency in municipal websites.

Her educational background includes a PhD in Communication from CEU Cardenal Herrera University, alongside master's degrees in Digital Branding and Marketing. She actively engages in innovation projects, blending academic rigor with practical digital communication solutions.