معرفی
Raquel Herrera Ferrer serves as a Titular Professor at Pompeu Fabra University's School of International Studies (ESCI-UPF), where she teaches in the Bachelor's Degree in International Business and Marketing program. Her academic expertise spans corporate communication strategy, digital marketing innovation, and international business frameworks across multilingual contexts.
She earned both her Bachelor's degree and PhD in Social Communication from Pompeu Fabra University. Complementing her academic work, she maintains an extensive professional profile as a trilingual literary translator for humanities publishers and peer-reviewed social sciences journals.
Her research concentrates on evolving corporate communication paradigms, with specific emphasis on neuro-marketing applications, socially responsible marketing practices, and cross-cultural brand management. Teaching materials highlight her integration of multicultural values—respect, equality, solidarity, and commitment—into business communication curricula.
No scientific awards, research grants, laboratory affiliations, or student advising relationships are documented in the available materials. Her professional narrative uniquely bridges academic instruction in international business with specialized translation work in social sciences scholarship.
