معرفی
Oriol Castells Ferrer serves as a Lecturer at Pompeu Fabra University's ESCI - School of International Business, teaching International Expansion and International Sales Strategy across undergraduate and graduate programs. Holding a Bachelor's degree in International Trade from ESCI-UPF (1998), he combines academic instruction with extensive industry experience as Export Director at GISP, Ltd., having worked in publishing (Masson-Elsevier), winemaking (Vallformosa), food (Grupo Borges), and industrial equipment (GISP SL) sectors.
His research focuses on practical international business expansion, particularly SME market entry models in emerging economies. He examines sales strategy formulation, internationalization challenges, and successful export case studies, emphasizing real-world applications through industry case analyses. His teaching methodology bridges theoretical frameworks with operational export management practices.
Castells advises companies on overseas market entry strategies while maintaining active teaching roles in both English and Spanish-language programs, reflecting his dual expertise in academic pedagogy and corporate export operations.
