Raquel Herrera

Raquel Herrera is an Associate Professor affiliated with multiple institutions: the Open University of Catalonia (UOC), Barcelona School of Management, Toulouse Business School, and the University School of Tourism and Hospitality at the Autonomous University of Barcelona. She collaborates with the Digidoc Research Group at UOC and specializes in digital communication frameworks.

Education:

• BA in Audiovisual Communication from Pompeu Fabra University (2001)
• Postgraduate degree in Theory and Criticism of Contemporary Art from Escola Eina-UAB (2002)
• PhD in Social Communication from Pompeu Fabra University (2014)

Research Focus: Her work spans interdisciplinary domains including digital marketing dynamics, cultural communication patterns, and social network analysis. She investigates how digital platforms transform political engagement, artistic expression, and narrative structures in contemporary media ecosystems.

Publication Trends: Recent articles reflect her focus on digital media's societal impact, examining political campaigning via Instagram (2020), transmedia extensions of cinematic works (2018), and technology-driven art resources (2017). Her research consistently bridges communication theory with applied digital practices.

Awards & Advising: No awards or student advising roles are documented in available materials.

Collaborations: She actively contributes to the Digidoc Research Group at UOC, focusing on digital documentation and communication innovations.