Ransome Bawack

Ransome Bawack is an Associate Professor in the Information Systems & Supply Chain Management Department at Audencia Business School. His research examines AI business value, digital transformation, and e-commerce systems. Focus areas include consumer adoption of AI technologies, sustainable IT solutions, and sociotechnical aspects of emerging technologies.

Recent publications investigate voice assistant commerce, CSR impacts, and financial inclusion aligned with SDGs. Methodologies blend empirical validation with conceptual frameworks, emphasizing practical implications for businesses in developing economies. Research frequently addresses technology acceptance models and organizational implementation challenges.