معرفی
Ran Cao is a Lecturer in Marketing and Strategy at Anglia Ruskin University's School of Management, Faculty of Business and Law. They have held positions at Durham University, Teesside University, University of Westminster, and ARU since 2017, and co-founded a digital pathology social enterprise. Their research spans service marketing, health services, and customer learning.
- Research Focus: Service-dominant logic, value co-creation, service ecosystems, customer behavior, and health-specific areas like chronic condition management, digital pathology, and AI applications in healthcare.
- Teaching: Principles of Marketing Management, Entrepreneurial Action, Digital Business, and supervision for Doctor of Business Administration (DBA) programs.
Scientific Recognition:
- Chartered Manager and Business Educator (CMI)
- Fellowship of the Higher Education Academy (FHEA)
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