Cheryl Greyson

Cheryl Greyson is a Senior Lecturer at the Faculty of Business, Innovation and Entrepreneurship at Anglia Ruskin University. She is a Chartered Marketer, Senior Fellow of the Higher Education Academy, and an expert in digital marketing, pedagogical research, and qualitative methods.

• PhD in Digital Marketing (Anglia Ruskin University)
• MA in Marketing (London Metropolitan University)
• PGCE in Lifelong Learning (University of Greenwich)
• CIM Certifications

Her research focuses on digital marketing, children’s brand relationships, and pedagogical innovations, particularly through immersive simulations. Recent publications explore online research adaptation, influencer marketing, and game-based learning.

Cheryl has taught at ARU since 2013 and contributed to its Peterborough campus launch. She actively supports dyslexic and autistic students through innovative teaching methods.

• Senior Fellow, Higher Education Academy
• Chartered Marketer (MCIM)
• Member, Market Research Society (MMRS)

Her 25+ years in marketing include roles at IPC Magazines, The Economist, and Forbes, alongside consultancy work for SMEs. She is also a Non-Executive Director at Abbey College, Ramsey, Cambridgeshire.