معرفی
Dr. Pi-Chi Chen is a Senior Lecturer in International Business at the Faculty of Business and Law, Anglia Ruskin University (ARU). She specializes in multinational corporation strategies, digital transformation in China, and business education. Prior to ARU, she held roles at the University of Greenwich and Birkbeck College, University of London, and worked as a stockbroker analyzing Asia-Pacific equity markets.
Education:
- PhD in International Business (Birkbeck College, University of London)
- MBA (University of Leeds)
- PGCert in Higher Education (University of Greenwich)
Her research focuses on multinational enterprises' strategic complexity, Chinese regional economic integration, and digitalization trends. Notable works include analyses of Chinese MNEs in India and the digitization shift in China's economy. She actively contributes to business education through pedagogical innovation and supervises postgraduate and PhD research students.
Awards & Memberships:
- Fellow of the Higher Education Academy (UK)
- Chartered Management and Business Educator (CMBE)
- Academy of International Business (AIB) Member
Dr. Chen teaches advanced modules like Postgraduate Major Project and oversees work placement programs. Her career bridges academic research with industry insights, particularly in equity market analysis and global business strategy.
