Raminta Rimkienė

Raminta Rimkienė is a Visiting Lecturer at ISM and a Doctoral student in Management. She also serves as CEO and partner at Fabula Rud Pedersen Group. Her research focuses on marketing strategies, digital consumer behavior, and brand reputation management. She teaches courses such as Integrated Marketing Communications (GRAV033).

Education:

• Doctoral studies in Management at ISM

Research Interests:

• Online brand reputation measurement and its impact on business performance
• Virtual influencers' role in modern marketing ecosystems
• Psychological dimensions of social media engagement and well-being
• Consumer-centric approaches in digital marketing strategies

Publications:

Her work explores topics like virtual influencer credibility, brand reputation frameworks, and the intersection of social media use with psychological outcomes. Recent contributions include studies at the American Marketing Association conferences (2023-2024).

Awards/Grants:

No specific awards or grants mentioned in the text.

Teaching & Advising:

• Teaching Integrated Marketing Communications (GRAV033)
• No formal advisees listed

Professional Activities:

Leadership role at Fabula Rud Pedersen Group indicates involvement in marketing consultancy or business strategy.