Rajesh Chandrashekaran

Rajesh Chandrashekaran is a Professor of Marketing at the Silberman College of Business, Fairleigh Dickinson University, within the Department of Marketing, Management, and Entrepreneurship. He holds a BE in Electrical and Electronics Engineering from Mangalore University (India), and an MBA and Ph.D. in Marketing from Rutgers University.

His teaching portfolio includes undergraduate and graduate courses such as Principles of Marketing, Strategic Marketing, Marketing Research, and Advertising Management. He has also instructed in the College’s Executive Program and has been recognized with teaching excellence awards from both the Student Government (Teacher of the Year) and the College of Business.

Research focuses on pricing psychology, particularly the cognitive and neural mechanisms underlying price perception. Key areas include the effects of color on pricing cues, spatial layout in retail pricing, and the role of reference prices in consumer decision-making. His work has been published in top-tier journals like the Journal of Marketing Research and Journal of Retailing, and presented at major academic conferences.

Notable contributions include studies on red/black price color effects, price presentation formats, and consumer involvement in reference price utilization. His interdisciplinary approach bridges marketing strategy with neuroscience, examining brain activity linked to pricing and visual marketing stimuli.

Professional service includes advising students and contributing to academic discourse through conference presentations and editorial roles. His research agenda emphasizes practical implications for retail pricing strategies, advertising design, and consumer engagement tactics.