Kelly Naletelich

Kelly Naletelich, Ph.D., is an Associate Professor of Marketing at the College of Business, James Madison University. Her research focuses on consumer behavior, creativity/innovation, co-creation, and advertising strategies. She holds a Ph.D. in Business (Marketing) from the University of North Texas, an M.B.A. from Midwestern State University, and a B.S. in Business Management and Economics from Rocky Mountain College.

Her research interests emphasize the intersection of consumer psychology and marketing tactics, particularly in areas such as social media marketing, anthropomorphic cues, and regulatory focus theory. She has published extensively in journals like the Journal of Business Research and European Journal of Marketing, exploring topics ranging from product labeling effects to co-creation in public health campaigns.

Her work consistently bridges theoretical frameworks with practical applications, addressing real-world challenges like reducing distracted driving through creative advertising and understanding how art influences retail environments. Her recent studies highlight trends in imagery use, consumer virtue/vice dynamics, and the role of anthropomorphism in sustainability messaging.

No scientific awards are explicitly listed in the provided materials. Her teaching portfolio includes courses in marketing principles and strategic advertising, reflecting her expertise in both academic and applied marketing domains.