Rajani Pillai

Dr. Rajani Pillai serves as Professor and Chair of the Department of Management and Marketing within the College of Business at North Dakota State University (NDSU), where she leads academic initiatives and contributes to the institution's research mission through her expertise in consumer behavior.

Education:

• PhD from University of Central Florida
• MBA from Emporia State University, Kansas
• BS from University of Pune, India

Research Interests: Dr. Pillai's scholarly work centers on consumer judgment and decision-making processes, with specialized focus on financial choice contexts. Her research examines cognitive biases, emotional influences, and socioeconomic factors shaping consumer financial behaviors, bridging marketing theory with behavioral economics to inform policy and industry practices.

Scientific Awards: No scientific awards or honors were documented in the provided materials.

Advising and Grants: The source text contains no information regarding graduate student mentorship, research grants, or funded projects under Dr. Pillai's supervision.

Labs and Teams: No research laboratories, collaborative teams, or institutional research centers associated with Dr. Pillai are referenced in the available documentation.