Raghdah Aljuwaiser

Raghdah Aljuwaiser serves as Lecturer in Marketing at Taif University's business administration department while pursuing a PhD at the University of East Anglia. Professional background includes administrative and marketing roles in non-profit organizations, informing her research focus on non-profit sector marketing challenges.

Research concentrates on:

• Brand identity development in non-profits
• Marketing strategy for social organizations
• Consumer engagement with non-profit missions
• Sector-specific marketing challenges

Education includes BSc in Management of Housing and Institutions (King Abdulaziz University) and MSc in Marketing Management Practice (University of Sheffield). PhD research at UEA examines branding strategies in Saudi Arabian non-profit organizations.