معرفی
Dr. Rafi Chowdhury serves as an Associate Professor at Bond Business School, Bond University, actively supervising PhD students in ethical consumption and marketing ethics research. His academic journey includes a PhD in Marketing from the University of Alberta (2006), MBA from the University of Kansas (2001), and BBA from the University of Dhaka (1997).
His research focuses on ethical consumption, consumer social responsibility, and marketing/advertising ethics, with particular emphasis on moral emotions, cultural values, and religiosity/spirituality. Current work examines awe-inspiring visual content for ethical fashion engagement, religiosity's impact on LGBTQ+ advertising perceptions, and mindfulness in sustainable consumer behavior.
Recent publication analysis reveals strong specialization in business ethics journals (Journal of Business Ethics, Journal of Cleaner Production), with recurring themes in deontological ethics, moral identity, and spiritual well-being. His 41 research outputs since 2005 demonstrate consistent contributions to consumer ethics literature.
Professional activities include thesis examination (e.g., 'The Effect of Electronic Word of Mouth'), external HDR supervision (Aimee Smith), and editorial roles for Journal of Business Ethics and IIM Kozhikode Society & Management Review. His research fingerprint shows dominant expertise in Consumer Ethics (100%), Religiosity (63%), and Ethical Beliefs (56%).
Chowdhury maintains active research collaborations and has accumulated 789 Scopus citations with an h-index of 13, indicating significant scholarly impact in marketing ethics.
