معرفی
Jhinuk Chowdhury is an Associate Professor in the Department of Marketing at the University of North Texas. Their research focuses on consumer behavior, marketing strategy, logistics management, new product development, and ethical aspects of marketing practices. Key areas of expertise include consumer protection in developing markets, NGO roles, environmental sensitivity in marketing, and sales compensation frameworks.
Publications span topics from electronic transaction dynamics to healthcare provider psychology, reflecting a multidisciplinary approach. Their work frequently explores cross-cultural marketing challenges, particularly in the UK and US contexts, and evaluates the efficacy of advertising strategies in shaping consumer attitudes.
No academic awards or grants were explicitly mentioned in the provided materials. Jhinuk has advised no students listed here, and current lab/team affiliations are not detailed in the text.
