Rachida Justo

Rachida Justo is a Professor of Entrepreneurship and Social Entrepreneurship at IE Business School since 2006, teaching across Executive, Graduate, Undergraduate, and PhD programs. Her pedagogical focus is on equipping future leaders with tools to create social and economic value through business practices.

• PhD in Economics and Development (cum laude), Universidad Autónoma de Madrid, Spain
• Entrepreneurship Teacher’s Program, Harvard Business School, U.S.
• Bachelor’s degree in Business Administration (with honors), IHEC University, Tunisia

Her research interrogates the intersection of gender dynamics, social entrepreneurship, and blended value creation, challenging assumptions about non-economic goals in business. She explores systemic approaches to the Sustainable Development Goals (SDGs), emphasizing gender equality and family-business interplay. Key themes include reconciling professional/family ambitions, double-bottom-line strategies, and socio-emotional wealth in microcredit ecosystems.

Recent publications in journals like Frontiers of Entrepreneurship Research examine impact investing frameworks, allyship in inclusive entrepreneurship, and institutional conflicts in resource governance. Her work spans 2017-2024, reflecting evolving dialogues on sustainability, microcredit dynamics, and gendered success metrics.

Scientific Awards:

• Best Women’s Entrepreneurship Paper Award (Academy of Management Conference)
• IE’s Best Teaching Case Award

Rachida’s 15 most recent publications reveal trends in impact investing, gender bias, and family enterprise resilience. Her cross-cultural perspective (Spanish-Tunisian) informs global research, while her role in the Global Entrepreneurship Monitor since 2002 underscores her influence in measuring entrepreneurial activity. She combines academic rigor with real-world application to advance systemic social change.