Rachel Lundbohm

Rachel Lundbohm is an Associate Professor in the Business Department at the University of Minnesota Crookston, where she teaches management, marketing, and entrepreneurship courses both on-campus and online. As a Veden Fellow, she actively contributes to rural development initiatives through the Veden Center for Rural Development.

Her educational qualifications include:

• DBA from Metropolitan State University
• MBA from the University of North Dakota
• BS in Marketing from St. Cloud State University

Dr. Lundbohm's research centers on Virtual Leadership, Hybrid Learning, and Digital Marketing, with specialized focus on tourist behavior and simulation-based pedagogy. Her work bridges academic theory and practical business applications, particularly in rural economic development contexts through community-engaged scholarship that integrates classroom learning with real-world economic challenges.

Her recent publications (2021-2023) reveal a consistent trajectory examining digital transformation in business education and marketing. Key themes include virtual leadership adaptation in remote work environments, hybrid learning efficacy post-pandemic, gamification techniques in business instruction, and data-driven analysis of tourist digital behavior. These works span business education, leadership studies, tourism marketing, and educational technology with strong interdisciplinary connections to rural economic development.

Her distinguished honors include:

• 2010 Outstanding Service Learning Faculty Award
• Prairie Business 40 Under 40 Award
• Minnesota Campus Compact President's Civil Engagement Steward Award
• National Society of Leadership and Success Excellence in Teaching Award

Through course-embedded experiential projects and consulting engagements, Dr. Lundbohm mentors students in applied business contexts while collaborating with entrepreneurs and economic development organizations. Her work with the Veden Center demonstrates sustained commitment to translating academic research into community impact, particularly through initiatives connecting students with rural business innovation challenges. Current activities include Scholarship of Teaching & Learning research focused on assessment methodologies and pedagogical innovation.

As a Veden Fellow, she plays a pivotal role in the Veden Center for Rural Development, which serves as an innovation hub connecting university resources with rural Minnesota communities through applied research, student internships, and entrepreneur support programs that drive regional economic growth.