معرفی
Rachael Singleton is a Lecturer in Hospitality Performance Metrics at Ulster University Business School and a behavioural scientist. She applies behavioural science to public policy challenges, focusing on sustainability, economic development, and societal well-being. Her work spans topics such as beach littering, net zero, and business innovation, emphasizing co-design and user-centered approaches.
- Education: Master in English (Open University, 2016), Bachelor in Psychology (Queen's University Belfast, 1999).
Her research interests include:
- Behavioural science in policy design
- Creative problem-solving methodologies
- Pathways to sustainable behaviour change
- Application of behavioural science to environmental sustainability
Recent publications highlight her work on sustainable futures, innovation policy, and user-centered interventions to address environmental challenges. She contributes to conferences and reports aligned with UN Sustainable Development Goals, particularly sustainability and responsible management education.
Singleton collaborates on funded projects like EPIC Futures NI and the AHRC-funded Green Transition Ecosystem. She chairs Sustainable NI and has served as a behavioural science expert for organizations such as Safefood and NI Innovation Lab.
