معرفی
Rachael Singleton is a Lecturer in Hospitality Performance Metrics at Ulster University Business School, Department of Hospitality Tourism & Events Mgt, based at the Belfast campus. Her academic profile integrates behavioral science with hospitality and tourism management to address sustainability challenges.
Her research focuses on:
- Applying behavioral science to policy design for societal and environmental challenges
- Creative problem-solving methodologies in sustainability contexts
- Pathways to sustainable behavior change, particularly in tourism settings
- Environmental sustainability through user-centered design approaches
Analysis of her recent publications reveals a strong emphasis on behavioral interventions for environmental sustainability, with recurring themes in coastal tourism management, litter reduction, and co-design with communities. Her work bridges academic research and practical policy implementation, particularly in Northern Ireland contexts.
Professional engagements include:
- Co-Investigator for EPIC Futures NI (2024-2027)
- Chair of Sustainable NI (since May 2022)
- Former Behavioral Scientist at NI Innovation Lab (2016-present)
- Behavioral Science expert for Safefood (2019-2022)
She actively contributes to sustainability discourse through conferences like the Northern Ireland Waste and Resource Management Conference (2025 keynote) and the UK&I PRME Conference (2024), while leading the Sustainable Futures Conference at Ulster University Business School.
