معرفی
Qian Chen is an Assistant Professor in the Department of Supply Chain & Information Systems at The Pennsylvania State University’s Smeal College of Business. Previously, she held an Assistant Professorship in Marketing at the University of Nebraska-Lincoln College of Business (2020–2022). She earned a Ph.D. in Marketing from Penn State (2020), M.Sc. in Statistics and Master’s in Urban Planning from the University of Minnesota (2012), and dual bachelor’s degrees in Economics and Geographical Science from Peking University (2009).
Her research focuses on business analytics, digital marketing, and operations management, leveraging machine learning, network analysis, and optimization to drive data-driven decisions. Key interests include AI’s societal impact, customer targeting, inventory control, and multi-touch attribution modeling. She has published in top journals like Management Science and Journal of Business & Economic Statistics.
- Recent Research Highlights:
- Developed graphical point process models for multi-touch attribution in marketing
- Advanced AI’s role in scientific creativity and business innovation
- Explored robust statistical methods for high-dimensional compositional data
She has received multiple accolades, including the INFORMS Information Systems Cluster Best Paper Award and Adobe’s Data Science Research Award. Her work bridges academic rigor with industry relevance, addressing challenges in supply chain optimization, AI ethics, and urban sustainability.
Professional Experience: Prior to academia, Dr. Chen worked as a Marketing Operations Manager and Business Intelligence Specialist at AvePoint Inc. (2012–2014).
