Princess Woy

Princess Woy is a part-time lecturer at the School of Design and Creative Arts, Loughborough University, while completing her PhD. She holds a BA Hons in Industrial Design and Technology from Loughborough University and supports teaching through tutorials, workshops, and lectures.

Education:

• BA Hons Industrial Design and Technology, Loughborough University

Her research focuses on wellbeing-oriented service design, grounded theory, and sustainable practices. Her thesis explores psychological wellbeing in service experience design, and her recent publications address sustainability in food systems and plastic packaging.

Scientific Awards:

• Associate Fellow of the Higher Education Academy

Her academic work bridges industrial design, sustainability, and psychological wellbeing, with research agendas targeting environmental impacts and consumer behavior in design practices.