Pinar Guven-Uslu

Dr. Pinar Guven-Uslu is an Associate Professor in Accounting at the University of East Anglia (Norwich Business School), specializing in performance management and benchmarking within public and health sectors. She holds a BSc in Economics, MSc in Accounting & Finance, and a PhD in Accounting. Prior to academia, she worked at Deloitte and Touche International in audit and tax consultancy. Currently, she teaches management accounting and performance control at both undergraduate and postgraduate levels.

• Director of Postgraduate Research
• Member of Accounting & Quantitative Methods department

Her research focuses on performance management in large organizations, strategic change in health services, and benchmarking in public sectors. Notable projects include:

• National Institute for Health Research-funded study on health managers' information-seeking behavior
• British Accounting Association-funded analysis of payment-by-results impacts on NHS decision-making
• EU-funded project on diversity/equality in healthcare management

She advises PhD students across multiple institutions and has supervised completed theses since 2008. Pinar serves on editorial boards for journals like Journal of Accounting in Emerging Economies and Accounting, Auditing & Accountability Journal.

Her work contributes to UN SDGs through health service transformation research in countries like Zambia, Turkey, and Saudi Arabia. Key themes include healthcare governance, policy implementation, and organizational change.