Philip McAvoy

Philip McAvoy is an Assistant Professor in the Communication Design & Strategy department at the College for Creative Studies (CCS), Detroit, where he also serves as the interim Chair of Advertising Design. He holds a BA from Michigan State University and brings over 25 years of professional experience in advertising, digital media, and creative direction from global agencies such as BBDO, Campbell-Ewald, and Doner.

His research and practice focus on Social and Digital Storytelling, User Experience (UX), Voice User Interface (VUI), Artificial Intelligence (AI), and Social and Mobile Trends. His interdisciplinary work bridges design, technology, and narrative innovation in digital environments.

Though no recent academic articles are listed, his creative output spans award-winning campaigns in advertising, social media, and digital experiences, reflecting a strong applied research trajectory in interactive and experiential design.

• Effie Awards
• Addy Awards (Local, District, National)
• Mobius Awards
• One Show
• D Show
• London International Advertising Awards
• Houston International Film Festival
• Social Media Icon Awards
• PR Newswire Earnies
• Folio: Eddies

Philip McAvoy has led creative teams across major agencies and currently serves as Chief Creative Officer at P-Mac Labs. He mentors students in advertising and digital strategy, integrating real-world creative challenges into the academic environment. While no formal grant history is mentioned, his industry leadership suggests strong project funding and client-based innovation.

He is actively involved in shaping the future of advertising education at CCS, particularly in emerging areas like AI-driven storytelling and voice interfaces. His work emphasizes ethical, engaging, and user-centered design in evolving digital landscapes.