معرفی
Dr. Philip Coombes is a Senior Lecturer in Marketing at the Department of Management, Sheffield Business School, University of Sheffield. His role combines teaching, research, and industry experience, with a focus on marketing and strategic management. He teaches undergraduate, postgraduate, and degree apprenticeship programs, covering courses such as BA (Hons) Business Management, BA (Hons) Digital Marketing, and MSc International Marketing. His research explores industrial marketing, strategic management, entrepreneurship, and business models, emphasizing their practical applications.
Teaching Expertise: Marketing, Strategic Management, Digital Marketing, Dissertation Supervision.
Research Interests: Interdisciplinary studies at the intersection of industrial marketing, strategic management, entrepreneurship, and business models. He has conducted systematic reviews on marketing methodologies and explored collaborative business models through practitioner capabilities. His work bridges academic research with industry practices, particularly in logistics and transportation sectors.
Publications & Contributions: Coombes has authored/co-authored numerous journal articles, conference papers, and book chapters on business models, systematic reviews, and post-pandemic organizational culture. His 2025 work on auto-netnography in tourism and hospitality highlights innovative research methods. He serves on the editorial board of The International Journal of Entrepreneurship and Innovation and reviews for academic journals.
External Activities: External Examiner for a BA (Hons) Business and Marketing program and advisor for postgraduate supervision in strategic management and industrial marketing. He actively participates in academic conferences, presenting at events like the IMP Conference and Academy of Marketing.
Labs/Teams: Affiliated with the Social and Economic Research Institute, contributing to interdisciplinary research initiatives.
