Petya Koleva

Petya Koleva is an Assistant Professor at the School of Social Sciences, Heriot-Watt University. Her research focuses on Corporate Social Responsibility (CSR) in non-Western contexts, particularly the Middle East and post-communist societies. She employs grounded theory methodology to explore organizational behavior, ethical decision-making, and institutional factors influencing CSR practices. Her work emphasizes cultural and religious dimensions in business ethics, including the role of Islam in shaping socially responsible behavior.

Key areas of expertise include CSR in non-Western environments, stakeholder salience, and the critique of CSR-washing in post-communist regions. She has also contributed to understanding employee retention strategies in post-pandemic workplaces and aviation sectors. Koleva has been actively involved in editorial roles for journals like *Business Ethics, the Environment and Responsibility* and chairs the Outstanding Book Award Committee for the SIM Division of the Academy of Management.

• Research Highlights: Over 34 publications since 2010, including peer-reviewed articles and book chapters on CSR, grounded theory, and Middle Eastern business practices.
• Awards: Award for Highly Commended Research (2013), SFHEA Fellowship (2019), and Vice Chancellor Award for Student Experience (2020).
• Media Engagement: Commented on innovation in higher education, women in academia, and emerging trends in education and entrepreneurship.