Petra Tenbült

Petra Tenbült is a Lecturer in the Department of Media and Communication at the Erasmus School of History, Culture and Communication, Erasmus University. She holds a PhD in Cognitive (Educational) Psychology from Maastricht University and has previously taught at Tilburg University in the Department of Marketing Management, contributing to programs in Business Studies and International Business.

Her educational background includes advanced study in Cognitive (Educational) Psychology at Maastricht University, where she began her PhD in 2001 under a N.W.O. research grant. Her doctoral research explored the psychological processes underlying consumer responses to novel food technologies.

Petra's research is centered on consumer behavior, drawing from psychology, marketing, and educational theory. She has a strong interest in how individuals process information about emerging technologies and consumer goods. Her work intersects with broader societal goals, contributing to the UN Sustainable Development Goals, particularly in areas related to responsible consumption, education, and well-being. She also emphasizes the importance of robust research methodology and statistical literacy in social sciences.

While no specific publications are listed in the provided text, her research fingerprint indicates sustained engagement with topics such as consumer behavior, marketing management, educational psychology, and health promotion, suggesting a multidisciplinary approach to understanding decision-making in consumer and educational contexts.

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Petra Tenbült has extensive experience supervising and coaching students in their bachelor’s and master’s theses. She is actively involved in teaching courses related to statistics and research methods, demonstrating a strong commitment to pedagogical excellence and student development. There is no mention of external grants in the provided content.

No specific laboratories, research teams, or collaborative groups were mentioned in the text.