معرفی
Peter N. Golder is a Professor of Marketing at the Tuck School of Business at Dartmouth College. He joined Tuck in 2009 and previously held faculty positions at NYU Stern, UCLA, and Peking University. He holds a PhD from the University of Southern California (1994) and a BS from the University of Pennsylvania (1984). His research focuses on market entry timing, new products, long-term market leadership, and quality, earning him numerous prestigious awards including the William F. O’Dell Award and the Berry Book Prize.
Teaching areas include the marketing core course and global marketing strategy, emphasizing global market dynamics, economic conditions, and brand leadership. His work bridges academia and industry, with frequent media appearances on outlets like The Wall Street Journal and The Economist. Key publications explore topics such as sales takeoff prediction, radical innovation origins, and the fragility of market leadership. His book Will and Vision: How Latecomers Grow to Dominate Markets, co-authored with Gerard Tellis, challenges conventional views on first-mover advantages.
Awards include the INFORMS Long Term Impact Award and the Frank M. Bass Award. His research has driven corporate strategies on market entry timing and quality management, with insights featured in Forbes, Harvard Business Review, and Science Daily. Peter advises executives on global marketing and brand resilience, emphasizing alignment of corporate social initiatives with long-term goals.
