معرفی
Peter Gittins is a Lecturer in the Centre for Enterprise and Entrepreneurship Studies (CEES), within the Management Department at Leeds University Business School, University of Leeds. He joined LUBS in October 2021 as a Teaching Fellow and became a Lecturer in September 2022. He holds a PhD in Business and Management Studies from the University of Huddersfield, where he also earned a Postgraduate Certificate in Research Methods (Distinction), an MSc in Operations and Supply Chain Management (Distinction), and a BA (Hons) in International Business Management (First-Class).
- PhD in Business and Management Studies, University of Huddersfield
- Postgraduate Certificate in Research Methods (Distinction), University of Huddersfield
- MSc in Operations and Supply Chain Management (Distinction), University of Huddersfield
- BA (Hons) in International Business Management (First-Class), University of Huddersfield
His research centers on rural entrepreneurship and strategic management in agricultural businesses, with a focus on constrained entrepreneurship in the English Uplands. He employs qualitative research methods to explore innovation, technology adoption, and sustainability in farming. His work bridges academic inquiry and public policy discourse, particularly in the context of post-Brexit agricultural transitions.
Peter's publications span journals such as the Journal of Rural Studies, International Journal of Entrepreneurship and Innovation, and Sentio, alongside public commentary in The Conversation. His articles reflect a consistent focus on rural enterprise, farm innovation, policy impacts, and socioeconomic sustainability in agriculture. Themes include technology adoption barriers, Brexit-related uncertainty, and rural livelihood resilience.
He received the Best Paper Award in the Rural Enterprise track at the ISBE Conference 2019.
- Best Paper Award, ISBE Conference 2019 – Rural Enterprise Track
Peter teaches undergraduate and postgraduate courses in operations management, entrepreneurship, and business creation. He supervises students at all levels, including PhD researcher Thitikan Khamwan, and serves as a personal academic tutor. His grants and funding sources are not explicitly mentioned, but his research is supported through institutional affiliations and conference participation. He is an active member of the British Academy of Management, Institute for Small Business and Entrepreneurship, and Institute for Agricultural Management.
Peter contributes to academic and public discourse through conference presentations at ISBE, the Rural Entrepreneurship Conference, and the University of Gloucestershire’s Postgraduate Winter School. He also leads knowledge exchange through media publications in The Conversation, linking academic research to real-world agricultural challenges.
