معرفی
Peter Ekman is a Professor at the School of Business Society and Engineering, Division of Marketing and Strategy, Mälardalen University. He serves as Deputy Dean at the National Research School of Management and Information Technology. His research focuses on digitalization challenges, service innovation, and CSR in B2B markets, particularly involving Swedish real estate companies and their tenants. He has collaborated on projects like the Balance Scorecard for Smart Resource Efficient Facilities, involving interdisciplinary teams of researchers and PhD candidates.
Dr. Ekman teaches courses in marketing management, business marketing, e-commerce, and new service development. He leads the development of a B.A. program in digital business development under Sörmlandskontraktet. His research has been published in journals such as Decision Support Systems, International Business Review, and Industrial Marketing Management.
He manages collaborative projects that bridge academia and industry, emphasizing practical applications of digital strategies in business operations and sustainability.
