معرفی
Professor Peter Ayton is a renowned academic at the University of Leeds, holding the position of Professor of Decision Research within the Leeds University Business School's Department of Analytics, Technology and Operations. He is also Director of the Centre for Decision Research, emphasizing interdisciplinary research in judgment and decision-making. His work focuses on behavioral decision theory, particularly how people process risk, uncertainty, and emotional influences in real-world contexts. Ayton employs diverse methodologies including experiments, surveys, and field studies, with applications spanning psychology, economics, medicine, law, and computer science.
His research has been featured in prestigious journals and media outlets like *The New York Times*, *The Wall Street Journal*, and BBC Newsnight. Ayton's expertise extends to public policy, addressing challenges like financial literacy, gambling regulation, and pandemic response strategies. He has authored influential books on subjective probability, football psychology, and behavioral public policy.
Ayton actively contributes to professional organizations such as the Association for Psychological Science and the European Association for Decision Making. His teaching portfolio includes MBA, PhD, and Master’s courses on decision-making, risk communication, and managerial strategies. Current research themes include cognitive biases in financial decisions, the psychological impacts of lockdowns, and the ethical implications of smart consumer technologies.
Notable applied projects include analyzing aviation safety protocols, improving pension trustee decision-making frameworks, and evaluating the societal perception of risks like gambling and stock market volatility. Ayton’s work bridges theoretical insights with practical solutions for policymakers and industry leaders.
