Peter A Ubel

Peter A Ubel is the Madge and Dennis T. McLawhorn University Professor at Duke University, holding appointments in the Fuqua School of Business, Department of Public Policy, and School of Medicine. His interdisciplinary work bridges behavioral science, healthcare policy, and decision psychology. He investigates how human cognition—both rational and irrational—impacts health outcomes, societal functions, and healthcare systems.

Ubel’s research emphasizes informed consent, shared decision-making, and cost containment strategies in healthcare. His books, such as *Sick to Debt* and *Free Market Madness*, critique healthcare economics and consumer behavior. He frequently engages with public discourse through blogs and media, advocating for patient-centered approaches to treatment and policy.

Recent work focuses on out-of-pocket cost transparency, immigration’s impact on healthcare access, and ethical dilemmas in critical care. His studies often reveal disparities in patient experiences and advocate for systemic reforms to improve equity and reduce financial burdens.