معرفی
Pernille Kristensen Andersson is an Assistant Professor in Psychology at Karlstad University's Department of Psychology. Her research focuses on the impact of servicescapes on consumer behavior, particularly examining how ambient factors like music and social factors like employee self-disclosure influence approach/avoidance behaviors in retail settings. She has also explored digitalization's role in enhancing value for consumers and businesses in physical retail spaces.
Her academic background includes a doctoral thesis (2016) titled Changing the servicescape: The influence of music, self-disclosure and eye gaze on service encounter experience and approach avoidance behavior, awarded by Karlstad University. She has extensive teaching experience across various levels at the Department of Psychology.
Key research areas include consumer psychology, retail environment design, and digital retail innovation. Recent studies investigate participatory processes in rural development and the integration of digital technologies into physical retail spaces.
Publications span journals like International Journal of Retail & Distribution Management and Journal of Retailing and Consumer Services, with a focus on empirical studies of nonverbal communication effects, music psychology in retail, and employee-customer interaction dynamics.
No scientific awards are listed, but her work demonstrates sustained contributions to understanding consumer behavior within controlled service environments. She advises on grants related to digital retail innovation and maintains active collaborations in cross-disciplinary research teams.
