معرفی
Pei Xu serves as the George Phillips Privett Associate Professor of Business Analytics within the Department of Business Analytics and Information Systems at Auburn University, a position she has held since 2014. Her academic work bridges technology, business, and societal impact through rigorous analysis of digital innovation's economic and social consequences.
Her research program centers on Artificial Intelligence, Machine Learning, and Econometrics & Causal Inference applied to emerging domains including online user-generated content, social media for e-commerce and healthcare, crowdsourcing, and FinTech/Blockchain. She employs advanced quantitative methodologies such as natural language processing, social network analysis, and data scraping to extract insights from complex corporate datasets, contributing to high-impact journals like the Journal of Management Information Systems and Journal of Marketing.
Recent publications (2022-2025) demonstrate a strong trajectory in business analytics, with works exploring AI service robots in hospitality, digital innovation in open-source platforms, online consumer behavior dynamics, blockchain applications across industries, and pandemic-related telehealth adoption. These studies consistently apply text analytics and causal inference to address pressing business challenges while revealing new patterns in digital ecosystems.
Dr. Xu's scholarly contributions have been recognized through multiple awards:
- Faculty Research Award (2023)
- Teaching Award (2022)
- Editor’s Choice Award (2023) in the Big Data track of the Journal of Business Research
In education, Dr. Xu teaches diverse business analytics courses across undergraduate and graduate levels including BUAL2650, BUAL5610, BUAL5860, and ISMN8020. She founded the Auburn Business Analytics Case Competition in 2022, which she coordinates annually to provide hands-on analytics experience. While specific grant details aren't publicized, her publication record in top-tier journals indicates successful research funding acquisition and impactful industry collaborations.
Through the Business Analytics Case Competition and research initiatives, Dr. Xu cultivates collaborative environments that bridge academic theory with real-world business challenges, fostering student development and cross-disciplinary innovation in data-driven decision making.
