Pedro Rodrigues Costa

Pedro Rodrigues Costa is a Professor at Universidade Lusófona and Escola Superior de Negócios Atlântico, with a PhD in Communication Sciences from the University of Minho. He serves as Vice-Director of the Department of Communication and Arts at the Faculty of Communication, Architecture, Arts and Information Technologies (Universidade Lusófona) and oversees quality initiatives at the Centro Universitário do Porto.

• Affiliated with Cicant - Center for Research in Applied Communication, Culture and New Technologies
• Vice-coordinator of the Intercultural Communication WG at SOPCOM
• Co-PI of the FCT project 'Engage for SDG'
• Contributor to the Information Quality Barometer at CECS-UM
• Member of Wikimédia Portugal

Research Focus: Digital culture, climate change communication, hate speech, disinformation, and sociotechnical dynamics on platforms like Facebook, TikTok, and Wikipedia. His work bridges sociology, communication, and digital ethics, examining attention-capturing mechanisms and post-pandemic societal shifts.

Recent Article Trends: Analyzes AI's impact on education, moral frameworks in climate engagement, and digital networks as sociotechnical mirrors of Iberoamerica. Collaborative studies on youth climate activism, museum adaptation post-COVID, and Wikipedia's role in Portuguese-speaking education are prominent.