Pedro Daniel Rodrigues da Costa

Pedro Daniel Rodrigues da Costa is a Professor at Lusófona University and a Visiting Professor at the Atlantic School of Business. He holds a PhD in Communication Sciences with a specialization in Sociology of Information and Communication, and his affiliations include the Faculty of Communication, Architecture, Arts and Information Technology, where he serves as vice-director of the Department of Communication and Arts. He is also an integrated researcher at CICANT (Research Center for Applied Communication, Culture and New Technologies) and a key member of the Intercultural Communication Working Group at SOPCOM.

• Education: PhD in Communication Sciences, Bachelor’s and Master’s in Sociology.

His research focuses on the intersection of digital platforms and attention capture laws, with a strong emphasis on climate change narratives, moral psychology, and artificial intelligence in education. Recent work explores youth engagement with environmental discourse, mediatised debates on social media, and AI’s transformative potential in higher education systems.

Scientific Trends: His 2024 articles highlight the ethical implications of AI in academia, the role of moral attributes in climate change engagement, and the dynamics of mediatised environmental debates on platforms like Twitter. These works span disciplines such as Education, Environmental Science, and Media Studies.

Grants & Projects: He is Co-Principal Investigator of the FCT project 'Engage for SDG' and contributes to the Information Quality Barometer project. His collaborations extend to Portugal, Italy, and international institutions.

Research Groups: Active within CICANT and SOPCOM, he investigates applied communication, intercultural dynamics, and digital platform ethics.